Where Sportstats is Headed

By A.J. Mousseau, CEO, Sportstats

When people ask what Sportstats is planning next, the honest answer is this. We are building a better athlete experience, one step at a time.

We’re not locked into one big plan. We want to stay flexible, fix what’s broken, and make endurance sports feel more human every time you interact with us. Tech is awesome, but it can also make things messy if it’s not done right.

Less Noise, More Clarity

Live tracking. App alerts. Spectator tools. Finish line photos. Athlete updates. Course maps. Notifications. Social media feeds. AI predictability.

These are all part of the modern race experience. But in some cases, they have become a little too much. We believe there is a tipping point where more information does not mean better experience. It just means more screens, more scrolling, and more confusion.

So we are looking at simplifying. Bringing the focus for something that is deeply human and personal back to that ethos.

We are asking, what does the athlete really need? What does their support crew need? What does a parent, partner, or friend standing on the sidelines need to know?

We think it’s two things:

How is my athlete doing? When and where can I see them?

Or for the athlete:

How did I do? How does that compare to my history and to others?

That’s the focus of the next evolution of our platform. Clean, clear, unobtrusive tools that answer those two questions without noise or complexity.

If it helps you find your athlete, track their progress, and share in their moment with them, we are building it. If it distracts from that, we are moving on.

Results That Mean More

We are also working on how results are displayed, ranked, and remembered.

Time is not just a number. It is a representation of effort. But it is also deeply personal. The way we present results should honor that, not just list it.

In the coming months, you will start to see changes to how results appear on our platform. Cleaner layouts. More athlete-first visuals. Integrated rankings that help athletes see where they stand among peers. And eventually, deeper profiles that allow you to explore your own history, progress, and performances over time.

We are also continuing our research and testing around age grading, equity in rankings, and how to compare performances across different athlete types and demographics. These are complex questions with no perfect answers. But we are committed to exploring them in the open.

Connection, Not Just Data

Sportstats has always been about data. But what good is data if it does not connect people? We are shifting our mindset from being all about the raw numbers to here is what these numbers mean, and how you can build on them.

That means new content, athlete stories, community highlights, and ways to showcase your journey. We are experimenting with athlete profiles, race journals, and collaborative tools for clubs, teams, and families who want to support each other and share their movement. There are so many hidden stories, celebrations and insights inside each set of results and we want to find more ways to showcase those elements on our platform.

Transparency, Always

We are not perfect. Timing is high-pressure work, and while our job is to make race day invisible when it works, it is painfully visible when something goes wrong. We take pride in pursuing perfection but we know we will never get there and when we don't, our focus is to fix it and support you, the athlete. Continuing to improve our customer service process is a goal that we will always pursue.

As we grow our platform, we are building in more ways for athletes to highlight issues, get responses quickly, and track the status of any tickets. We are also investing in how we train our staff and build our internal systems so those errors become less frequent over time.

Built by Athletes. Shaped by You.

This company is filled with people who have lived these sports. Our team includes race directors, former athletes, coaches, current elite athletes, multiple generations of timers and people who have been working at finish lines for over 3 decades.

We love this industry because we grew up in it. But we also know it has to keep evolving.

That is why we are not building this platform in a vacuum. We are listening. Watching. Testing. Learning from athletes, from spectators, from kids seeing their parent race, from volunteers holding clipboards. That is where the insight comes from.

We believe the future of Sportstats will be shaped as much by the community as by our own plans.

So as we roll out new features and experiments in the months ahead, we will be asking for feedback. We will be sharing new features. We will be inviting you to help decide what works, what needs fixing, and what is worth building next.

This is your space too.