Week 45
Allison Skelcy
November 05, 2024
What are the economics of a major marathon? Surely if you’ve been a part of ANY endurance racing scene, you’ve done the mental math, and it’s gone a bit like…
“If I paid $350 to do this marathon, and there’s 50,000 runners…$17.5 million in revenue and all I got was a shirt, medal and a measly banana at the finish line - surely there’s a lot left over.”
BUT, if you’re on the other side of endurance events - planning and operating these iconic events, you know a lot more goes into the event then just a few medals and a police officer or two.
So…HOW do these events make money? Watch the video above.
👇Listen to a Cadence-recommended Pod: We still aren’t over Kona WC - and after listening this pod with The Lance Armstrong, Craig Alexander, Jimmy Riccitello, discussing how it went down, what it takes to win, we’re already hype for 2025!
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Race Results of the Week: presented by Sportstats.One
Tidbits
Influencers in the (running) Wild: Every year, at the Marathon Majors, there’s a few featured, VIP runners that take to the course (read: celebrities, and the occasional Bachelor Nation contestant/lead). However, in the ever-growing world of influencers, there’s now DOZENS that partake in these events - even going as far as Matt Choi, who secured media credentials to have an ebike follow him on the course. Fellow runners are (rightfully) pissed; the biker ran into other athletes, impeded them from reaching aid stations, and was generally unsafe. See it HERE.
✅Swan Song for the GOAT: Jenny Simpson is one of the GOATs (Greatest Of All Time) when it comes to mid-distance running. 12x U.S Champion, Diamond League Champ, 6 NCAA records (in 6 events) - and now, 3x marathoner, finished off her professional career with an 18th place finish at the NYC Marathon. Absolutely amazing.
✅Insta-worthy Hike: This hike in Fronalpstock, Switzerland has all the trappings of a beautiful, iconic hike - cable car to the top, mountain views, green meadows straight from Sound of Music, and (usually) blue bird weather. Add this to your itinerary next time you jump across The Pond.
✅The 7th Wonder of Marathon Majors: It’s not every day that ‘they’ add another marathon to the Abbott World Marathon Majors line-up. We know that the Sydney Marathon has been pulling for this for a while - but it’s FINALLY official, come 2025. Sydney Marathon has LITERALLY joined the Big Leagues, bravo.
✅Take our Money $$: With more bikes in our garage than people living in our house - we don’t really NEED another one, but twist our arm a bit - we do NEED this specific bike. Special edition paint job, top of the line components - Trek has really outdone themselves again.
🏃NYC Marathon Vibe Check
If you couldn’t be in the Big Apple this past weekend - don’t worry, we’ve rounded up some videos of what the iconic weekend, race and city are all about. Enjoy…
@ilanawiles “Next year, try qualifying” 😂😂😂 Congrats to all the runners! #nycmarathon #nyc #nycmom
@beckhamthegolden Best. boops. ever. Congrats NYC Marathoners!! You did it 🤩 #boop #nycmarathon #nycmarathon2024 #nyc #newyorkcity
@nevschulman This was a big one for me. Exactly 3 months ago I wasn’t sure if I’d ever run again, and today I proved to myself that anything is possibl... See more
Performance Of The Week(end): Super Mario finishes his 35th NYC Marathon - with a SMILE
@newyorkcitymarathon 74-year-old Mario Bollini finishes his 35th #TCSNYCMarathon and is the FINAL finisher of the 2024 race. 💙🧡🩷 Show some love to SUPER MARIO ... See more
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